Monday, August 20, 2018
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Welcome, The Great British Ramadan

Last month, Ogilvey Noor, published a report, ‘The Great British Ramadan’, with lots of insights into the economic benefits of Ramadan to the UK. Statistics about the increase in spending, the brand opportunities and the eagerness of British Muslims to have some kind of engagement from famous high street names made for some interesting reading. However, as a British Muslim myself, a narrative about the ‘green pound’ as it were, and how retailers can benefit from the coming of the month, left me a little wanting.Ramadan is a sacred month in...

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Published By: huffingtonpost - Monday, 14 May