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Get a Storage Unit, Because E.L.F. Is Launching a New Product Every Day This September

Your September belongs to E.L.F. Cosmetics, because the affordable brand just revealed that it's dropping a new product for every day of Fall's first month. Yup, by the end of September, your vanity will be so full of drugstore beauty goodness that you'll probably need to invest in a storage unit (or vacation home!) just to hold it all.

We're not entirely sure what prompted E.L.F.'s 30 Days of New New, but hey, we're not complaining. It's not as if the brand has been slacking in its recent releases. On...

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Published By: popsugar - Wednesday, 13 September